Leveraging Employee Resource Groups
Many companies — including 90% of Fortune 500 companies* — have employee resource groups, also called affinity groups, business network groups, or inclusion councils. These voluntary, employee-led groups provide employees with shared characteristics or common interests and experiences with an easy way to engage with each other. Successful resource groups welcome all employees and have an executive sponsor.
Benefits of Employee Resource Groups:
Increase employee engagement, recruitment, and retention
Fulfill business objectives, such as product development
Support diversity and inclusion initiatives
Provide professional development, mentoring, and networking opportunities
Mobilize around a local community cause or issue to enhance company’s reputation
Serve as a sounding board for new company programs
Identify emerging company leaders
Types of Employee Resource Groups:
African Americans
Asian Americans
Hispanic or Latino
LGBTQ
Parents
People with disabilities or special needs
Women
Young professionals or future leaders
And more
Connect Employee Resource Groups to Your Campaign:
Offer group members leadership opportunities in the campaign
Ask groups to host specific events or activities and recruit their membership to attend
Allow groups to create content and resources to raise awareness and support your efforts
Encourage groups to choose an issue during your campaign to support through fundraising or volunteering
Ask group members to share why they give or volunteer
*Approximately 90 percent of Fortune 500 companies have employee resource groups (ERGs) according to Bentley University in Waltham, Mass.