Launch Your Workplace Giving Campaign: A Timeline

PRE-CAMPAIGN: 4 to 6 Weeks Before Campaign Kick Off

Plan for Greater Impact

Map out your campaign strategy and create a campaign plan.
Select Campaign leadership like a Campaign Coordinator, Communications Lead, Campaign Chair, and Payroll Coordinator.
Analyze past results and set campaign dollar and participation goals.
Get company and campaign leadership team commitment towards goals.
Begin to ask for pacesetters: company leaders who will “set the pace” for the campaign by pledging early.
Conduct department coordinator training.
Begin weekly campaign planning meetings with campaign team and department coordinators.
Finalize theme, events, marketing materials, volunteer activities, and communication timeline.

CAMPAIGN: 1 Week to 1 Month

Build Excitement, Educate Employees, and Empower Action

Invite CHC: Creating Healthier Communities to your events.
Conduct leadership (CEO & senior management) giving meeting.
Encourage department coordinators to talk about the campaign and giving options with employees.
Schedule personal asks.
Use our Purpose Platform with automated email reminders and online pledging.
Issue campaign kick off press release to local media.
Promote your special events and activities.

POST-CAMPAIGN: 1 Week

Celebrate Your Success

Announce results at celebratory event and interoffice email. Let everyone know the impact you all made together.
Personally thank campaign committee and employees with an event, email, or letter.
Debrief with your dedicated CHC: Creating Healthier Communities representative.
Finalize campaign reports including payroll pledge payment schedule.
Issue a press release announce campaign results.
Post campaign results on company’s social media and website. Be sure to tag us @chcimpact
Coordinate year-round engagement activities for employees to stay connected to the causes that matter most.

5 Steps to Running a Successful Campaign