Building Your Campaign Team
Recruiting a committee of enthusiastic, resourceful, and committed employees will help you plan the best campaign possible. Find employees who are motivated, vocal, and natural leaders who can mobilize others to get involved.
Your best team will have broad representation from all departments and levels. Consider reaching out to the Employee Resource Groups within your company. Remember to include your CHC’s representative to provide guidance in coordinating your workplace giving campaign. The following list of titles and responsibilities are suggested roles each team member can play in your overall success:
CHC’s Role
CHC is a partner in your campaign. We can help you excite, empower, and engage your employees throughout the campaign. Some of the ways we can support you include:
Providing information about participating nonprofits.
Answering questions and providing tools and resources to help you run your campaign.
Arranging for speakers from participating charities to attend your campaign event or helping with volunteer opportunities.
Supplying campaign brochures, posters, pledge forms, giveaways, online giving portal, communication templates, and other marketing and support materials.
Top Management
CEO and Senior Management commitment to the campaign is directly related to its success. Leverage the respect and position of your top management to increase campaign participation. Encourage your top management representative to:
Attend the initial campaign meeting and the campaign kickoff.
Visibly support the campaign via email.
Write an article in the company’s newsletter about their connection to the campaign and why giving is important.
Nominate the campaign chairperson and department coordinators.
Make a “pacesetter” donation to set the pace and lead by example prior to the start of the campaign.
Provide employees with adequate time to attend campaign events.
Create campaign incentives, such as lunch with the CEO, time off, or special parking space.
Campaign Chair
The Campaign Chair must have high energy, believe in the value of the campaign, and have a good rapport with employees. Leverage the influence and relationships this person has with employees to spark engagement in the campaign. Encourage your Campaign Chairperson:
Attend and speak at the campaign kickoff.
Endorse the campaign and campaign events.
Show personal and company support for the campaign.
Motivate employees to give by sharing why they value the campaign.
Thank employees for their participation.
Department Coordinators
Department or Team Coordinators should be natural, inherent team leaders from every department. These leaders are well organized, efficient communicators that employees go to for guidance. Build on the leadership and management abilities of these key employees to communicate specific campaign details. Encourage your department coordinators to:
Attend the campaign training(s) and the kickoff.
Monitor the progress of the campaign within their department.
Answer questions and provide guidance on campaign logistics.
Serve as liaison between their department and the campaign committee.
Ensure everyone is asked to give.
Coordinate inter-departmental events or friendly fundraising competitions.
Encourage participation by example.
Payroll Representative
The payroll representative must maintain donor confidentiality and coordinate all payroll deduction logistics. This person ensures that payroll deductions are accurately noted and withheld. Encourage your payroll representative to:
Answer logistical questions regarding payroll deductions.
Archive paper pledge forms (copies) and campaign results for at least three years.
Coordinate with employees who wish to change their payroll deductions.
Ensure the charitable payroll deductions are accurately reflected on paystubs and W-2 forms.
Coordinate sending an aggregated monthly check of employee payroll deductions to CHC monthly or quarterly.