Matching Gift – Amplifying Impact While Deepening Employee Engagement

A matching gift program is when a company matches an employee’s donation to nonprofit organizations. These programs are designed to deliver several key business benefits:   

Foster a work environment that encourages generosity 

Deepen employee engagement by supporting the causes that matter most to them 

Support the local community where employees live, work and play

Enhance brand reputation

With an employee matching gift program, companies receive a tax deduction for their matching contributions, in addition to a greater return on company philanthropy investments.   

A 1:1 matching ratio means that the nonprofit receives twice the gift, and twice the impact. This multiplier effect makes for a power story about business and employees coming together to increase impact in areas where employees want to make a difference in the world.

To make a match program successful, companies should be sure to include these program tactics: 

• Send regular reminders to encourage employees to take advantage of the match program as they support the causes or nonprofits that mean the most to them. 

• Encourage choice allowing employees to select any cause or nonprofit, resulting in higher employee participation.  

• Establish an easy claim process so employees can quickly and seamlessly submit their donation receipts to be matched. 

CHC: Creating Healthier Communities can help your company develop a matching gift program aligning with your corporate purpose and philanthropy goals including automatic calculation integrations in our online giving solution. Incentivize employee giving by initiating a matching gift program today.